Secret Sauce

Sep 11, 2026

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2 min read

#1 I tried to sell to everybody.

Secret Sauce

Sep 10, 2026

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2 min read

#2 I kept building features.

Secret Sauce

Sep 9, 2026

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2 min read

#3 I discounted to close more deals.

Secret Sauce

#4 I jumped from one sales call to another.

Sep 8, 2026

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2 min read

#4 I jumped from one sales call to another.

Secret Sauce

Sep 7, 2026

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2 min read

#5 I loved to freestyle.

Secret Sauce

#6 One month we closed everything. The next month, nothing.

Sep 6, 2026

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2 min read

#6 One month we closed everything. The next month, nothing.

Secret Sauce

#7 I thought the signature was the finish line.

Sep 5, 2026

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2 min read

#7 I thought the signature was the finish line.

Secret Sauce

#8 I assumed they knew what we were worth.

Sep 4, 2026

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2 min read

#8 I assumed they knew what we were worth.

Secret Sauce

Sep 3, 2026

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2 min read

#9 I tried to upsell.

Secret Sauce

Sep 2, 2026

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1 min read

#10 I never asked which customer I wanted 10 more of.

Secret Sauce

Sep 1, 2026

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1 min read

#11 A market that needs you isn't always the right niche.

Secret Sauce

Aug 31, 2026

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2 min read

#12 I sold a speedboat to people who needed a life raft.

Secret Sauce

Aug 30, 2026

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2 min read

#13 I built an elephant trap, and tried to hunt rabbits.

Secret Sauce

Aug 29, 2026

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2 min read

#14 I followed the common wisdom.

Secret Sauce

Aug 28, 2026

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2 min read

#15 I gave the buyer what he asked for.

Secret Sauce

Aug 27, 2026

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2 min read

#16 I stopped at "better customer experience."

Secret Sauce

Aug 26, 2026

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3 min read

#17 I accepted vague answers and moved on.

Secret Sauce

Aug 25, 2026

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2 min read

#18 He had already tried to fix it. I never asked why it didn't work.

Secret Sauce

Aug 24, 2026

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2 min read

#19 I sold relief. He was buying the whole climb.

Secret Sauce

Aug 1, 2026

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2 min read

Secret Sauce

#1 I tried to sell to everybody.

#2 I kept building features.

#3 I discounted to close more deals.

#4 I jumped from one sales call to another.

#5 I loved to freestyle.

#6 One month we closed everything. The next month, nothing.

#7 I thought the signature was the finish line.

#8 I assumed they knew what we were worth.

#9 I tried to upsell.

#10 I never asked which customer I wanted 10 more of.

#11 A market that needs you isn't always the right niche.

#12 I sold a speedboat to people who needed a life raft.

#13 I built an elephant trap, and tried to hunt rabbits.

#14 I followed the common wisdom.

#15 I gave the buyer what he asked for.

#16 I stopped at "better customer experience."

#17 I accepted vague answers and moved on.

#18 He had already tried to fix it. I never asked why it didn't work.

#19 I sold relief. He was buying the whole climb.

Distribution is not your moat.

Secret Sauce Intelligence